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Sochi 2014 General Partners highlight benefits of Olympic collaboration

Sochi 2014 General Partners

SOCHI, September 21, 2011 - Following on from the successful Investment Forum which took place in the city of Sochi last week, Sochi 2014's General Partners have come out in praise of their relationship with the Organizing Committee and their continued collaboration running up to the Olympic and Paralympic Winter Games in 2014.

The Sochi 2014 Organizing Committee has already raised over $1.2 billion in sponsorship revenues making these the most successful games in Olympic history in terms of national sponsorship revenues and breaking the previous record set by Beijing at the 2008 Summer Olympic Games.

General partners of 2014 Games currently include Aeroflot, MegaFon, Rostelecom, Rosneft, Russian Railways, Sberbank of Russia, Volkswagen Group Rus and BOSCO Sport.

Tigran Pogosyan, Deputy Director-General on Strategic Projects at MegaFon, said:

"The first ever Olympic Winter Games in our country represent a wonderful platform for displaying Megafon's innovative business solutions. Sochi is slowly but surely becoming a central attraction in Russia and we are very pleased to have the unique opportunity to present our new projects and services to the thousands of guests attending the Games, not only from Russia, but also visitors from around the world.

The Olympic Games will make a major difference to our company's business development in the Southern Federal District of Russia. Our ambition is to become leaders here, something that is made directly possible by the 2014 Games. We are also keen to look at extending this partnership opportunity to other regions of the country."

His comments followed the Sochi 2014 announcement last week at the X Investment Forum that further sponsorship deals have been signed, with bus companies GAZ Group and Skania Rus and recruitment agencies Adecco Group, Exect Business Training and Kelly Services.

Sochi 2014 now has over 18 sponsor and partnership deals, with eight of these equalling almost $1 billion.

(Source: AIPAS)